E-BUSINESS TO CUSTOMERS. Online business is transaction services carried out over an electric network. This kind of business carried online where the contact of the buyer and the seller is minimal. Movement of one from one shop to another looking for goods and services is not necessary given the recent technological development. Carrying out business over the internet has been made easy and convenient by e-commerce. The potential customers get to see the products on the business’s website and the make an online order and payment before they get the products. E-commerce have got many forms of performing business transactions. Business to business is a type of e-commerce where one type of business transact with another type of the business of the same kind or of a different kind. Business to customers is also another form where business is transacted between the business and the final consumers of the product. Consumer to consumer where the transaction is done between two or more final consumers of a product is another form of e-commerce. Traders in this kind of business must put much attention to the customers. Proper strategies that will ensure that the customers are satisfied by ensuring that their needs are met in the best way possible are thus important. Quality customer’s service is a fundamental strategy since customers are the pillars of an e-commerce. Growth of the business should also translate to the increase in customer service strategy. Business should learn from the real experience that the customers are having and aim at delivering the excellent services consistently. The business should also ensure that it retain the customers that it has. It is quite expensive to attract new customers than to retain the ones that the business already have. Customers retention is achieved by frequently being in contact with the existing customers and informing them of any changes or any new products that the business has. Collecting information that is beneficial to customers such as the products colors that are mostly preferred by the customers is an important activity in e-commerce. This informed data makes the customers to feel that their interest is being catered for by the business. Assuring customers that their money will be refunded in case of the default is also a major factor to consider in building trust in the mind of customers in e-commerce business. The business should constantly review the business and the customer’s feedback to ensure that they necessary changes are made towards improving the business.Efficient e-commerce business is dependent on the quality of the services and the ease of getting the services.Traders should therefore focus on quality to ensure profitability.